Pre-production, on-location shoot, editorial, compositing, animation / Agency: 20nine
Let’s face it, we have a plastic problem. Here in America consumers buy 29 billion water bottles a year. And yet for every six bottles people buy, only one is recycled. The rest end up in landfills or worse, the ocean. We can do better, right?
Vitapod, a revolutionary in-home drink system, is aiming to change things, eliminating plastic waste and providing consumers with a better, healthier alternative. But first, people need to know there’s an alternative out there! And reaching the consumer is often a daunting task. This is why 20nine (Philadelphia, PA) called us to produce Vitapod’s first consumer campaign.
BLUE handled pre-production through post and delivery for two key elements - the “Sizzle” and the “Demo”. Both videos work together to attract and educate the consumer about the product, and hopefully change some wasteful practices in the process. “At BLUE we’re passionate about the health and sustainability of our planet, so we were excited to learn about and help this new product succeed.” - Howard McCabe, Owner/Creative Director.
While the goal of the videos was simple, post-production was anything but. Along with editorial we pulled out all the 2D & 3D tricks to illustrate the inner workings of a complex machine, as well as visualize a complex list of nutrients and flavors. “We put together a strong team of various skill sets, working in concert to tackle all these different 2D and 3D elements so that it all came together beautifully and efficiently in the end.” - Ben Carter, Executive Producer.
“We had Houdini simulations going for powder explosions, Octane and Redshift 3D render pipelines, photo-real fruit that needed to look wet, but not like plastic, all sorts of compositing, it was a really fun problem to solve.” - Rick Malwitz, Senior Designer.
In the end everything came together seamlessly, blending into an impactful message that’s hard to ignore - that the health and wellbeing of you, your family, and the planet definitely deserve better.