Pre-production, on-location shoot, editorial, animation / Agency: Deardorff
The mission of helping those in need deserved an air of gravitas, which was our focus in production for Lourdes Hospital (Camden, NJ)
"I wanted to establish Lourdes as larger-than life with sweeping shots of the building, but also focus on the humanity and compassion of the staff there. Everything about the location and the people seemed destined to do good by a higher power, and I wanted this to come through as an important distinction." - Howard McCabe, Director