3D modeling & animation, motion GFX & compositing, VO, sound design & mix / Agency: Red Tettemer O'Connell + Partners
Short and sweet - that was the idea behind this :10 spot for Right Guard Dry Idea. Agency Red Tettemer O’Connell + Partners wanted to feature the product from start to finish to maximize product recognition in the short ten second timeframe we had to work in.
Rather than incur the expense of a full shoot for such a short spot, using a photo-real 3D model of the product was decided - giving us ultimate creative control and flexibility. Our modeling team got to work faithfully replicating the real thing, while we ironed out the messaging and searched for the right voice and music.
It all came together in a tight, yet effective ad that we turned around almost as quickly as the spot is itself. And because of the talent and expertise of our team, we did it without even breaking a sweat.