Design, graphics, animation / Agency: Machinery
In the online era it seems everything is getting quicker and easier, but AutoLenders just put “quick and easy” on blast, LOL.
In the culture of same-day shipping and extreme hand washing, AutoLenders read the room and went full virtual with ALGo - offering online virtual appraisals to streamline the process of selling a used car. Machinery (Philadelphia, PA) came to us to help design & produce a digital video announcing this time-saving product to the world.
From concepting through delivery, BLUE was part of every step. “We love projects that let us flex ALL our muscles - design, animation, editorial, audio, all of it.” - Howard McCabe, Owner/Creative Director.
“Working with Machinery is awesome because we usually have a lot of input in the process, and almost always get to play with elements of humor - which totally works for this brand.” - Ben Carter, Executive Producer.
“Virtual Appraisal” was delivered for an integrated web campaign, including social. While it’s always a lot of work to put together a successful spot, when you have fun doing it the time goes by quick and the process feels easy.